The Season is evolving in Chennai. Private entertainment bodies are finding ways to curate and promote concerts in their own ways and create different festivals of their own.
At least three such mega tests are lined up across the city. These promoters add a theme to a concert, host a contest or quiz, lineup TV coverage and even have food stalls on the auditorium campus.
And their advertising is big, bold. And they get new age sponsors.
The Chennaiyil Thiruvaiyaru fest promoters who have made a name over the years also provide bus transport on select routes after the late evening concert at a Teynampet hall.
Clearly, these fests are working - and all star artistes are performing in them