Carnatic music of your choice; recorded in a jiffy
If you are at the Narada Gana Sabha one of these days and have some time on your hands, check out a new facility in the foyer.
A ATM-styled music vending machine, ADD.
This is a new enterprise of Giri Trading, the long-standing company which is into production and marketing of devotional and classical music and literature and of articles required for Hindu rituals and practices.
The new product allows you to choose from a data base of over 20,000 songs (mostly Carnatic, semi classical and devotional as of now), put them into a shopping cart, get them 'burnt' on a CD and lets you pay in Indian currency on the spot. You even get a bill and a songs list!
Giri Trading's Ranganathan says that this new facility is being tried out at Narada Gana Sabha during the December season, at the Giri Trading store near Sri Kapali Temple, Mylapore, and at the Chennai domestic airport.
'The response is encouraging and if all goes well we should have 200 kiosks across the country,' he says. Ranganathan says that many of his customers are keener to have their favourite songs rather than shop for complete sets of CDs and this motivated him and his team to create this facility which has been completely designed and manufactured locally, save for one German component.
While a kiosk attendant will help process a customer's needs, the facility allows you to also use any form of digital device to download songs of your choice.
Ranganathan is hoping that people frequenting shopping malls and travellers at airports will like to use this facility.
'We will move on from classical and devotional songs to film and western pop soon,' he says on expanding the songs portfolio.
Much thought has gone into the database and search facility which helps a rasika quickly locate songs of his choice ( be it by name, composer, first line, artiste).
In the past, HMV introduced the Hamara CD concept online.
Now comes Giri's new product - legal music, 'burnt' on demand in a jiffy.
One recorded song should cost you about twelve rupees.
Two issues could contribute to the success of this product - its offering of songs have to be among the best as far as Carnatic music is concerned.
And, Ranganathan will have to closely watch how people take to such a lifestyle facility.
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